IMARA Women’s Fusion Wear From USPL Launches its Exclusive Brand Outlet in Mumbai
Mumbai:- Imara the celebrity
fashion line for women’s ethnic wear conceptulaized
by Universal Sportsbiz Pvt. Ltd. and curated by actress Shraddha Kapoor
launched its first exclusive brand outlet at R-City Mall Mumbai. The store
inaugurated by bollywood actor Avani
Modi.
With this store there are 10 exclusive
Imara outlets in India and plans are afoot to expand to other cities in the
country. The IMARA store promises to provide the urban female youth with an
array of styles to try and experiment to their hearts content and that too at affordable
prices. Spread a little over 900 square feet, the store offers more than 300 designs and a glimpse into its latest and trendy
Fall / Winter 2017 collection which will be available at a price range of INR 699
and upwards.
Anjana Reddy,
Founder and CEO of Universal Sportsbiz said, “IMARA embodies the progressive, modern
and graceful young Indian woman with its ensembles, the silhouette’s, fabrics
and style and colours. The extensive range of the collection is eclectic and
vibrant. This festive season, our loyal set of customers can look forward to a
personalized and delightful shopping experience. The launch of this exclusive brand
outlet is part of our endeavour to strengthen our position in Mumbai. We are targetting
100 exclusive brand outlets in the country over three years.’’
Since its launch
in 2015 IMARA has resonated with the fashion conscious urban female youth.
IMARA ensembles, the silhouettes, fabrics and style have attracted the modern
Indian woman who is willing to explore. It provides the youth with an
array of styles and experiment to their hearts content, and at affordable
prices.
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