Women’s Car Rally to the Valley” to Spread the Message of Women’s Safety
The
popular annual event is expected to see participation from
800-1000 women drivers from
different walks of life
Mumbai,
March 8: The much-anticipated and
hugely-successful “Women's Car Rally to the Valley” will be held on Sunday, 25th March,
2018. This Car rally is basically being organized to
spread the message of women’s safety and to celebrate International Women’s
Day. The immensely popular annual event organized by the Western India
Automobile Association (WIAA) in partnership with Lavasa City, and presented by JK Tyres and powered by Motul -
is expected to see participation from a total of 800-1000 women across the city
from different walks of life.
oceed through the city’s major landmarks such as Hajji Ali, Peddar Road, Chowpatty, Marine Drive, Churchgate before concluding atLavasa City near Pune. A team of celebrities will be present at the key points throughout the route of the rally to encourage the participants. The women drivers will be ensured a smooth ride with safety volunteers to be stationed throughout the route.
Explaining
the rationale behind a car rally for women, Mr. Nitin Dossa, Executive
Chairman, Western India Automobile Association (WIAA) said,
“Since WIAA’s prime focus is creating awareness in society about road safety,
we have now taken the initiative to create awareness about women’s safety on
roads, in public transport and in public places.”
Mr.
EdilKatrak, President of Western India Automobile
Association announced, “as WIAA is entering its centenary year organizing
they will be organizing the 1st International expedition with all Women
drive cars in the month of October and the flag-off will be done from
Guwahati, Sikkim.
The
WIAA car rally supports the cause of women's safety since this is an issue
which needs urgent attention due to the number of growing attacks on women in
recent times. The aim is to help women voice their safety concerns to demand a
safe city and create awareness amongst the people of the country to build a
protective society for women. What better way to celebrate the spirit of a
woman than Women’s Day!”
Lunch
& Entertainment will be followed after the rally till 6:00pm, post which
the participants head back to Mumbai. The winners will receive their
prizes and awards during the Award Distribution ceremony, to be held in Mumbai
on Wednesday, 28th March 2018 at Hotel Sahara Star. The awards
function will be followed by a party, including DJ Music that the participants
will rejoice for a long time.
Talking
about the event, Mr Praveen Sood, CEO - Lavasa City said,
"Women – whether as Mothers, Sisters, Daughters, Friends or even as
individuals and gender groups – have important role to play in everyone’s life.
They put all their strength to fit in each and every role they take up and play
it to her best. While they have important role to play in the running of
families, a number of Indian women have also made the country proud with their
achievements. The participation of women in most fields has increased
significantly in the last few decades in India. From politics to corporate
sector, and from education to sports, women have not only matched up with men,
but they have shown better participation and performance. With their
contribution so significant to nation-building, it is national irony that their
safety is still not guaranteed in the country. Our rally aims to give voice to
women’s safety concerns.”
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