Women’s Car Rally to the Valley” to Spread the Message of Women’s Safety


The popular annual event is expected to see participation from
800-1000 women drivers from different walks of life
Mumbai, March 8:  The much-anticipated and hugely-successful “Women's Car Rally to the Valley” will be held on Sunday, 25th March, 2018. This Car rally is basically being organized to spread the message of women’s safety and to celebrate International Women’s Day. The immensely popular annual event organized by the Western India Automobile Association (WIAA) in partnership with Lavasa City, and presented by JK Tyres and powered by Motul  - is expected to see participation from a total of 800-1000 women across the city from different walks of life.
The all-women car rally will commence from NSCI, Mumbai at 06:30am and pr

oceed through the city’s major landmarks such as Hajji Ali, Peddar Road, Chowpatty, Marine Drive, Churchgate before concluding atLavasa  City near Pune.  A team of celebrities will be present at the key points throughout the route of the rally to encourage the participants. The women drivers will be ensured a smooth ride with safety volunteers to be stationed throughout the route. 
Explaining the rationale behind a car rally for women, Mr. Nitin Dossa, Executive Chairman, Western India Automobile Association (WIAA) said, “Since WIAA’s prime focus is creating awareness in society about road safety, we have now taken the initiative to create awareness about women’s safety on roads, in public transport and in public places.”
Mr. EdilKatrak, President of Western India Automobile Association announced, “as WIAA is entering its centenary year organizing they will be organizing the 1st International expedition with all Women drive cars in the month of October and the flag-off will be done from Guwahati, Sikkim. 
The WIAA car rally supports the cause of women's safety since this is an issue which needs urgent attention due to the number of growing attacks on women in recent times. The aim is to help women voice their safety concerns to demand a safe city and create awareness amongst the people of the country to build a protective society for women. What better way to celebrate the spirit of a woman than Women’s Day!”
Lunch & Entertainment will be followed after the rally till 6:00pm, post which the participants head back to Mumbai. The winners will receive their prizes and awards during the Award Distribution ceremony, to be held in Mumbai on Wednesday, 28th March 2018 at Hotel Sahara Star. The awards function will be followed by a party, including DJ Music that the participants will rejoice for a long time.
Talking about the event, Mr Praveen Sood, CEO - Lavasa  City said, "Women – whether as Mothers, Sisters, Daughters, Friends or even as individuals and gender groups – have important role to play in everyone’s life. They put all their strength to fit in each and every role they take up and play it to her best. While they have important role to play in the running of families, a number of Indian women have also made the country proud with their achievements. The participation of women in most fields has increased significantly in the last few decades in India. From politics to corporate sector, and from education to sports, women have not only matched up with men, but they have shown better participation and performance. With their contribution so significant to nation-building, it is national irony that their safety is still not guaranteed in the country. Our rally aims to give voice to women’s safety concerns.”

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