Abbott’s New PediaSure® Cookies & Cream ensures Summer Break is a good #timetogrow for Children
· Cookies & Cream flavoured PediaSure is
packed with 37 vital nutrients which support a child's growing height, weight
and energy requirements
· PediaSure offers an optimal balance of taste
and nutrition for the high activity summer break
· Actress Lara Dutta is inspiring Indian
parents to incorporate this healthy and tasty addition to their child’s plate
MUMBAI, May 17, 2018 – "Is my child eating right?", is a concern many young
parents face with their children. As kids enjoy their high activity summer
break, it is important for parents to offer a complete and balanced nutrition
and ensure their kids’ growth is not compromised. There's now a nutritious and
tasty option to address this concern as Abbott introduces the all new PediaSure
flavour, Cookies & Cream for children
two years and above.
PediaSure Cookies & Cream provides complete and balanced
nutrition for a growing child at nutritional risk. Packed with 37 vital
nutrients, it supports a child's growing height, weight and energy
requirements. During summer vacation, fun takes centrestage and discipline about
nutrition is often broken as children consume unhealthy foods or eat at
irregular times. Two servings (morning and evening) of PediaSure go a long way
towards building immunity as well as physical and brain development in children
– and the new flavour is great for children who are very selective in their
taste preferences. With summers in full swing, and schools closed for holidays,
it is the perfect time to keep activity levels up and good health at its peak
for school-going kids.
At the launch event, Actress
Lara Dutta, mother to a six-year-old, spoke about the importance of optimum
nutrition in holistic child growth.
"During summers, my daughter is filled with ideas – to play
new games, places to go and have lots of uninterrupted fun. I am sure all young
ones look forward to the summer break the same way. While children are excited
about holidays, parents often stress about how they can engage them effectively
and ensure that they eat right. My daughter has very strong taste preferences,
and I am on the look-out for food options that are not just healthy but also
tasty and packed with nutrients," she said, as she shared her experience
of raising her child.
Amal Kelshikar,
Country Head & General Manager - India at Abbott Nutrition shared, “We understand how
parents worry about their kids' complete nutrition and growth, particularly so in the summer break time when
meal-time discipline becomes flexible and play time takes centerstage.
PediaSure is the No. 1 brand recommended by pediatricians all around the world.
PediaSure is a scientifically proven supplement to improve linear growth
without excess weight gain in children at nutritional risk. We have added to
PediaSure a delicious twist, with the new Cookies & Cream flavour that will
appeal to every child's palate while offering them the healthy nutrition they
need."
"Summer is not just a season – it’s an opportunity to refresh, relax,
learn and grow, for kids. I often meet moms who come to me for advice on a
balanced diet for their kids. I always recommend a lot of outdoor play, minimal
screen time on television and phone, and most importantly, I tell them not to
lose focus on balanced nutrition. Children’s diet should be wholesome, healthy
and have the right blend of proteins, carbohydrates, fats, vitamins and
minerals to support their growth and development needs,” said Dr Indu
Khosla, practicing pediatrician at Cloudnine
Hospital.
“A child’s formative years, two to six years, lay the
foundation for motor, cognitive, social, and emotional skills for life. During
this period, children witness rapid linear growth, continued development of
organs and neural expansion. Therefore,
this is the time when children have specific nutritional requirements and high
energy needs. Along with a variety of foods to ensure a balanced diet, for some
children it is imperative to introduce an oral nutrition supplement formulated
to take care of nutrient requirements for this age so that they do not miss out
on overall growth,” said Dr Eileen
Canday, HOD Nutrition & Dietetic Department, Sir H.N. Reliance Foundation
Hospital, at the launch.
PediaSure Cookies & Cream is available
nationwide at most major retailers and online. To learn more about your child's
wholesome nutrition, visit PediaSure.in OR facebook.com/PediaSureIndia.
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